HOW TO DO BUSINESS IN THE INFORMATION AGE
Industrial age mentality died and lost its foothold in 1991
In 1991, a physicist, Tim Bernes Lee invented what we now know as the internet, which is the acronym of an international network, a combination of networks across the globe. Seven years later, another technology was placed on this amazing platforms, two PHD wannabies stumbled upon (accidentally) discovered a technology that can search web pages, and they worked and improved on the technology and called it Google. A few years later, Microsoft rolled in bing. Ever since there have been hundreds of millions of websites on this great platforms offering different products and services. The internet now provides an incredible amount of information and makes them available to whosoever can reach or have access to the internet.
E-commerce websites have created a great trend in the business world. The internet platform increased the velocity of money making e-commerce to increase at an incredible rate. Today, a teenager can come up with an incredible idea that solves a problem that cuts across many regions, nations or continents, puts the idea together as a service or product, place it on a neatly designed website and upload it on the internet and in three months can make up to 1million United states dollars. You can do the calculations in Naira. As at 2013, Nairaland, one of Nigeria’s most popular social forum websites gets a daily traffic of 12 million visitors from desktop users and 13 million visitors from mobile phone users. Sum that up, you will get 25 million visitors. Next time you visit the internet, visiting www.nairaland.com, you will see an array of banner adverts on the pages from each category on the website, go to the advertisement page, check out the cost of the ads. You will see the website owner makes millions of naira monthly from the website.
Facebook is a very popular story. Launched from a Havard dormitory room in 2002, today, in 2014, the website and the company is worth over 100 billion dollars. In 2014, Facebook bought over another fast growing social media, whatsapp for billions of dollars. Vconnect.com is Nigeria and Africa’s largest business directory. As at 2013 Vconnect had over 300, 000 registered businesses in Nigeria. Visit the internet and you will see new ideas and concepts being uploaded daily from different websites.
The death of the grip of the industrial age mentality started on the day Steve jobs and Steve Wozniak launched the Apple 1 computer. This death was accelerated when Bill Gates and his friend Paul Allen registered Microsoft Corporation and launched Windows operating system. The release of further population of softwares created even more problems for the industrial age mentality. The creation of the personal computer and Graphical user interface released the world finally from the chains of the industrial age mentality, the mentality “Go to school, get a good grade and get a good Job” for that is the only way!” From then on, I mean the beginning of the computer age, ideas flooded out from the dam and brought down the walls and gates of industrial age mentality, and up came thee software creation/creativity race. Today, even the unthinkable things during the industrial age are now normal.
Tim Bernes Lee finally created the room for Zenith and pinnacle of the death of the grip of the industrial age mentality, the internet.
The introduction of smart, dynamic and internet enabled phones as a replacement to feature phones finally gave the mentality of the industrial age a decent burial. Today, there are over 50 million smart phone users in Nigeria. This is a great market you will agree with me. Unlike in the print media of the industrial age, businesses find their customers by placing their ads on Newspapers. Todays, the internet has reversed the process. All a service provider has to do is create a good website, offer the services, use the right key wards, run it on a good website, customers will find the company.
The different states of money
Money in hand cannot be called an asset until it is put into good use. When money in hand is not put into good use, it becomes a liability. Money in hand can also be money in the bank. There are two states of money, the static state and the dynamic state. When money is static, it becomes a liability.
When money is dynamic, it becomes an asset. Static money simply means saving money in the bank and trusting to make profits from the bank interests. One thing you must know is that globally banks interest payments savings are usually lesser than the inflation rate.
Inflation is the biggest enemy of the value of money. And in the world economic of today where governments continue to print more money and use debt as leverage, inflation never seizes to exist in such practices.
So, you see, if inflation is a continuous thing, it means that money in the bank or in hand losing value is also a continuous thing. When money is static, it loses value, and when your money loses value it becomes a liability. A liability is something that takes money out of your pocket. The value of N1, 000 in the year 1991 is above the value of N50, 000 today. Imagine if a man had saved his N1, 000,000 (million naira) in the bank since 1990, trusting to make profits from savings, it means his money would have lost over 5000% value today.
Money is only an asset when it is dynamic, money is dynamic when it is put to good use (invested). When money is put to good use, it becomes currency.The word currency comes from the empirical word, “current”. Current is the flow of electrons. Currency means money that flows.
Wise investments or using your money to create assets that yield passive or residual income is the sure road to riches and wealth.
The government Nigerians blame also need help
The government that the Nigerian people blame for their woes of joblessness also need help. Take for instance the senate and House of Reps, these two houses are filled with people who have little or no financial education. “Today, Nigeria is said to be the largest economy in Africa”, many government officials may boast. Growing GDP is a good thing but what really matters is how this GDP translates into the quality of life and standard to living on the streets. How fast are the proceeds from this GDP channelled into massive infrastructures that will drive economic growth?
You measure real growth by increase in household income, employment levels, foreign direct and foreign private investments. I think the Nigerian government preaches a false growth. It is false because the level of unemployment keeps skyrocketing, standards of living keeps falling and cost of living keeps rising. Throwing money here and there won’t solve the job crisis in Nigeria. The government themselves need help, they need financial education so that they can stop walking in the dark without a light and direction like they are doing.
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