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THE ROLE OF MEDIA IN DEMOCRATIC SUSTENANCE IN NIGERIA
1.1 Background of the study
The press or the media is important to the continuous existence and harmonious co-existence of the society. That is why section 39(1) and (2) of the 1999 provides for the right to freedom of expression and the press.
However, it is important to state that, the 1999 constitution is not has explicit as section 21 of the 1979 constitution which invests the press with the task of ensuring that peoples right are not trampled upon, the press, radio and television and other agencies of mass media shall at all times be free to uphold the fundamental objective and directive principles of state policy and uphold the responsibility and accountability of government to the people.
The Role Of Press In Nation Building
The International Press Institute of which Nigeria is a member encapsulates the role of press in nation building; the press does all it can do to ensure that it writes only the truth, without distortion or without suppression.
It must defend the freedom to collect and publish the truth and right to fair comment. It must use only fair method to gather news; it must correct inaccuracies, protect its sources and suppress its own personal opinion in reporting facts, it must also reveal its identity before using radical and religious items, avoid what can cause hatred, it must not publish nothing about private lives unless in the public interest. It should not accept money from an advertiser. It must not disguise advertisement as editorial. It should respect confidences and embargoes. It should take care not to glorify war, crime, adultery, cruelty and communal clashes with care and restraints.
The press therefore is the people’s parliament, a gatekeeper and the watchdog of the society, it’s duty therefore is to ensure a just and egalitarian society in which no section, tribe or religion is promoted at the expense of another, it is the duty of the press to check, analyse, interpret and ferret out the advantages and otherwise of news items, thereby contributing effectively to the building of a strong and virile society, where bitterness, misgiving and rancour will not strive.
But the question is, are these principles and precepts being followed in Nigeria’s media terrain?
The Press During The Military Regime
It’s important to start first in answering this question to state that, the Nigerian media played a historic role in the fight against continued military rule and subsequently, the installation of democratic order in Nigeria.
As the fourth estate of the realm and the watchdog of the society, the role of the media in any social formation cannot be downplayed. However, with the coming of the civilian rule, the media seem to have gone to sleep. Hence, the media presently in the country is in a deep slumber. Many of the editors and senior reporters are desperate to make it big time, therefore, they go cap in hand to beg for largesse of various sorts from the people they are supposed to watch, check, teach and even guide. They cannot therefore, play the all-important watchdog role that is really expected of them.
It is really appalling to note that many senior editors and reporters are so desperate to become rich that they have compromised their professional callings. Today, their motto is, the survival of the fittest in the unhealthy rat race to get-rich quick, it is only the fittest of the fittest that survives the murky terrain of media politics. It is now brown envelop for pocket, packaging for paper.
That is why it is difficult for the media in Nigeria to be as vibrant, articulate and dynamic as it was during the 12 crisis. Today in the country many top editors and reporters are always looking for where their bread can be buttered.
They are mostly preoccupied with how they can live in highbrow areas such as Victoria Garden City (VGC), Victoria Island, Ikoyi, Maitama, Asokoro and even have property in choice places abroad as well as fat on and off-shore bank accounts.
They are contractors and consultants to various tiers of government. They support any government in power, even if these government are doing the wrong things once, it will be translate to pecuniary gains to them. It is for this reason that, a lot of nonsense and abominations abounds in our newsrooms, advertorials now comes out as genuine news report, the media which ought to be an agenda-setting fora or mechanism, is now being turned into a public relations outfit for those who pays the piper.
But it was Professor Wole Soyinka who said, the man dies in all that keep silent in the face of tyranny. The Nigerian media has since been pocketed. And, Patrice Lumumba remarked confidently that, neither brutal assaults nor cruel mistreatments have ever led me to beg for mercy, rather, I will hold my head high in an unshakable resolve.
This ought to be the motto of the Nigeria, alas, where is the conscience of the media that ought to be nurtured by the truth? Where is the right of the people to know? Where is the freedom of the Nigerian media that ought to be anchored on liberty? Definitely something is wrong somewhere.
The role of media as the pathfinder, role model and conscience of the nation, have been compromised by rapacious and acquisitive tendencies of media hawks in Nigerian journalism. And, this is a disturbing trend. This is because, when media which ought to dictate to the society the direction it should go, its being led by the nose, and told what to do, how to do it, when and why, then, there is a major problem. No doubt, the media is now a willing tool in the hand of some top editors and reporters to blackmail people for money, kill authentic stories, fight with junior colleagues over money, give lucrative postings to those that give them returns, use their positions to solicit for political appointments, and they do all these and much more, with impunity, not minding whose ox is gored.
They have mortgage their integrity and credibility as well as soil the good name of the pen-profession. They have since sold their birthright for a mess of porridge; they have turned newsrooms to hatchet places, where blackmails, threats and insinuations are dished all in exchange for cash. The most annoying aspect is that there is nobody to call them to order, because; at different levels they are all neck-deep in one deal or the other.
Even the NUJ has now become a personality cult for training contractor-journalists, going on dubious media trips and publishing thrash for cash. Or what has a journalist got to do with road construction, estate building or supplies to various government ministries. It is for this reason that, journalists are no longer respected and given their place of pride in the scheme of things in the country.
1.2 Statement of the problem
There is a general feeling that all journalists are the same, hungry people always looking for some small coins to keep body and soul together. Many of these top editors and reporters are so shameless, lacking in any kind of self-worth, that, they have the temerity to even flaunt their ill-gotten wealth. It is high time a national summit on the pen-profession is organized.
There should be some internal self-cleansing and personal self examination, and the powerful profession given a-clean-bill-of-health and a-new-lease-of-life. Why will organizations, government agencies, corporate bodies etc, organize media events and at the end dish out brown envelope. What is this kind of act called? Perhaps, the EFCC should tell whether that is corruption, gratification and inducement or not?
We cannot allow for any further denigration of the pen-profession, something very drastic urgently needs to be done to stop this festering ugly development, before it ultimately becomes a full-brown cancer that cannot be treated. These groups of bread and butter journalists have given a bad name to the noble pen-profession.
Always, writing advertorials as features, making very skewed analysis and not looking at the many-sidedness of issues, they are commission writers. This is a great disservice to journalism and the people of Nigeria. This trend must change now; the media must purge itself of these misfits, for it to be relevant to the society.
In every society, from the most primitive to the most complex, the communication system performs four broad tasks Harold lasswell (1949) had defined three of these as, surveillance of the environment, correlation of the components of society in responding to the environment and transmission of social heritage Wilbur Schramm (1954) has use the simple terms, “watcher. Forum, teacher and entertainment” every society has its watchers who provide other members with information and interpretation of events, they survey the environment and report on possible threats and dangers as well as good of bad omens approaching it from the fundamentals a watcher may be the teacher who complains or observed foreign tendencies of younger generation, or an opinion leader who tries to explain situations and trends of occurrence in a given environment. Which ever the case a group of people who live together, require an identifiable means through which to relate with each other, discussing and sharing meanings with one another. This is where the role of communication comes in. Communication serves as the vehicle through which different segment of people relate with each other. Society relies on communicating systems as a teacher to pass institutionalized patterns to all members as acceptable norms and ways of conduct adopted as standard approach to its aims and objectives. Communication systems are a force for bringing about information that is expected to transform people’s approaches to issues, irrespective of their personality. It is assumed that, the dominant pattern of behavior accepted by a large number of people in society depend on the information process by the mass media. The spiral of silence theory propounded by Noelle-Neumann between (1971 and 1973) maintains that, “individuals receive information from two sources, personal observation and the media. According to Anaeto, Onabajo and Osifeso (2003), “ the theory concerns the interplay among four elements; mass media, interpersonal communication and social relations, individual expression of opinions and perceptions which individuals have of the surrounding climate of opinion in their own social environment” this comment under scores, the Pretoria of organized structures of society in which the various element in society interrelate, that is the institutions in which different members of society have to subscribe to as they relate with one another. Bierstedt (1970) in Oshaikphai States that;
an institution is an organized system of social relationships which embodies certain common values and procedures and meets certain basic needs of society
The word common values as used here refer to shared ideas and goals through common procedures or standards that the group follows and as a system of relationships. The group enormously identifies a network of roles and statues to adhere to and this forms the social relationships through which their acts are assessed.
According to Oshaekphai (2003) there are five most basic important institutions in complex societies, family, religions governmental, economic, and educational institutions. In recent times science has been added because of the important place of science in modern society
He further explained that: Institutionalization is processes which emerge as unplanned products of living in groups as they sought practical ways of meeting their needs. They find some patterns which gets better through repetition into standardized customs.
From this comments it is clear that, what communication does is, to identify this institutions within society and mobilize different segments or members of society to participate in them. This way communication is able to correlate different components of society, through constant presentation, or repition the media is able to enlighten, educate and inform members of society. Invariably what this means is that, for the different institutions to interplay with one another effectively there must be mass communication. In other words mass communication stands at the center of this institutional relationship. Through effective mass communication, various institutions are able to learn about the activities of others and how these activities intermingle. However in other to achieve effective mass communication, the following communication strategy comes readily to mind and some of them are, the print, and the broadcast media. This paper limits its scope to, the broadcast media and its relevance in democracies in the Nigeria context.
Broadcast media refers to the use of electrical impulse to transmit voice or visual messages to a large audience. The broadcast media has an enormous power to inform, enlighten and or educate a large audience at the same time.
The broadcast media are a very powerful instrument for mass mobilization. They are capable of making things, they cam make or destroy, they can be used as instruments to instigate war under certain conditions or even foster peace initiatives; they can promote or hinder development. As one of the major components of mass communication, the Broadcast media have been very instrumental to the success or otherwise of democracy in Nigeria.
1.3 Research Questions
H1: The broadcast media is an instrument for mass mobilization and development of the sustenance of democracy in Nigeria
H2: There is a relationship between the development of the media and the sustenance of democracy in Nigeria
1.5 Limitations of the study
There was limited time,finance and uncooperative responses from the respondents. These were the limitations encountered in the course of the research.
1.6 Definition of terms
The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio, recorded music, film and television transmit their information electronically
Overnment by the people; a form of government in which the supreme power is vested in the people and exercised directly by them or by their elected agents under a free electoral system. a state having such a form of government: The United States and Canada are democracies.
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