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ANALYSIS OF THE DETERMINANTS OF PROFIT FROM COCOA BEANS MARKETING IN OGUN STATE, NIGERIA
This paper examined the factors that influenced profit from cocoa beans marketing in Ogun State, Nigeria. Fifty (50) cocoa beans marketers were selected using a multi-stage sampling technique. Data were collected with the aid of a structured questionnaire designed to solicit information on the socioeconomic characteristics of the cocoa beans marketers, their operating costs and return and problems associated with cocoa beans marketing in the study area. Descriptive statistics, marketing margin analysis, gross margin analysis and the Ordinary Least Square (OLS) regression technique were employed in the analysis of the study data. The study revealed that men (84%) are more involved in cocoa beans marketing than women. Further, the study finds cocoa beans marketing to be a profitable venture in the study area having a gross margin of ₦137,719.27 (US $ 885.51) per month and a marketing margin of N40,600 (US $ 261.94). The percentage marketing margin was 34.73% which implies that the cocoa beans marketers realize a margin of 34.76% of the farm price. The result of the OLS regression analysis revealed that cost of transportation, communication cost, volume of cocoa traded and membership of market union are the significant determinants of the profit margin that accrue to the cocoa beans marketer. The identified constraints to cocoa beans marketing in the study area include low quality of cocoa beans, poor transportation facilities and inadequate capital. The study concluded that cocoa beans marketing is economically rewarding in the study area. It recommends that the government should help to provide good transportation facilities. Also, agricultural and commercial banks as well as other micro credit financial institutions should assist in providing credit facility to the marketers as this will enable them expand their scope of marketing and consequently improve their profit margin.
Keywords: Cocoa beans, Marketing Margin, Determinants, Multistage