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COOPERATIVE MARKETING SOCIETIES AND ITS CHALLENGES FOR SUSTAINABLE ECONOMIC DEVELOPMENT IN LAGOS, NIGERIA

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COOPERATIVE MARKETING SOCIETIES AND ITS CHALLENGES FOR SUSTAINABLE ECONOMIC DEVELOPMENT IN LAGOS, NIGERIA

 

 

Abstract: The paper notes the transformation of cooperative marketing societies, and the shortcomings inherent in the cooperative marketing operations, management which dampen their achievement and potentials to achieve sustainable economic development in Nigeria. The paper therefore, advocates for cooperative marketing and establishment of a cooperative Board/Agency, improved returns on shares, democratic and transparent leadership for cooperative societies to be able to impact significantly on the society for sustainable economic growth and development in Nigeria. Although cooperative societies in Nigeria have impacted significantly on encouraging commercial activities, savings mobilization, communal development and contributing generally to economic growth, they fill the gap created by the absence of marketing and inadequate capital or funds from the surplus-economic-units and urban areas. Keyword: cooperative, marketing, economic, and development.