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EFFECTIVENESS OF PERSONAL SELLING STRATEGIES ON MARKETING OF INSURANCE POLICIES

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EFFECTIVENESS OF PERSONAL SELLING STRATEGIES ON MARKETING OF INSURANCE POLICIES

 

ABSTRACT

 

This work discusses effectiveness of personal selling strategies on marketing of insurance policies. A hundred and twenty questionnaires were shared amongst people from selected states in Nigeria. Interviews and surveys were also conducted.

 

Primary and secondary data were used the analysis. Both frequency distribution and regression analysis were used.

 

It was observed therefore that personal selling strategies have a significant impact on marketing of insurance policies. Also, there is a strong relationship between personal selling strategies and the marketing of insurance policies.

 

The work is made of five chapters with bibliography and list of references

 

TABLE OF CONTENT:

 

CHAPTER ONE

INTRODUCTION

  • Background of the Study
  • Statement of the Research Problem
  • Objectives of the Study
  • Significance of the Study
  • Research Questions
  • Research Hypothesis
  • Conceptual and Operational Definition
  • Assumptions
  • Limitations of the Study

 

CHAPTER TWO

LITERATURE REVIEW

  • Sources of Literature
  • The Review
  • Summary of Literature Review

 

CHAPTER THREE

RESEARCH METHODOLOGY

  • Research Method
  • Research Design
  • Research Sample
  • Measuring Instrument
  • Data Collection
  • Data Analysis
  • Expected Result

CHAPTER FOUR

DATA ANALYSIS AND RESULTS

  • Data Analysis
  • Results
  • Discussion

CHAPTER FIVE

SUMMARY AND RECOMMENDATIONS

  • Summary
  • Recommendations for Further Study

Bibliography

 

 

 

 

 

 

 

 

 

 

 

 

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