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SOCIAL MEDIA USAGE AND TRAVEL BEHAVIOUR OF INTRA-URBAN COMMUTERS IN ABUJA, NIGERIA

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SOCIAL MEDIA USAGE AND TRAVEL BEHAVIOUR OF INTRA-URBAN COMMUTERS IN ABUJA, NIGERIA

 

CHAPTER ONE

INTRODUCTION

 

1.1 Background of the study

Scholars (Lasswell 1927; Field 1991; Klapper 1960; Cantril 2005) have demonstrated in varying degrees the power the media could exercise upon the individual and society. More recently, Castells (2010; 2012), Mutsvairo (2016), and Jenkins et al (2016) have also shown both the utilitarian purposes as well as changing nature of social media power, particularly when they are deployed in certain contexts in combination with other media.

 

The social media in particular has come to represent the perfect example of the democratisation of information and technology with demonstrable capacity to migrate communication to interactive dialogue, and social activation. This is greatly evident all around the world with regards to its use for campaigns and enlightenment by political parties.

 

Socially, we are all witnesses to the volume of information shared on platforms such as Facebook, Twitter, WhatsApp, Blackberry Messenger and Instagram, to mention just a few among several social media networks through which Nigerians interact , obtain information to meet their social needs to shape their behaviours and enrich the quality of lives. Over 16million Nigerians are on the Facebook, the highest in Africa, making Nigerians the most active users in the Continent.

 

On the economic front, the Social Media has become a market place of ideas and creativity. Products and services are sold online, thus providing opportunity for start-ups to commence businesses on a small scale. Many Nigerians, like citizens of other nations, have honed amazing entrepreneurial skills to make a living through opportunities provided by social media platforms, and have equally become employers of labour. Huge financial transactions have been conducted by individuals and organizations online. Banking transactions such as online deposits and transfers, have made financial transactions easier. In the past it was difficult to travel without physically going to transporting and tourism organizations to make booking and other logistics.

 

The Country’s E-Commerce space is growing tremendously,  companies such as Yudala, Jumia, Konga and Jiji to mention just a few,  are online Malls recording huge patronage by online customers. Also, the trove of information exchanged through social media by individuals, groups and institutions has impacted on all spheres notably; e-education, e-health, e-agriculture, crime prevention, and safety.

 

1.2 Statement of the problem

There have been the issue of social media and travel behavior of intra-urban commutters-how social media influences peoples’ travel behavior. This work gives further information, explanations and analysis on social media usage and travel behavior of intra-urban commutters, identifying challenges and proffering solutions.

 

1.3 Objectives

  1. To understand the impact of social media usage on travel behavior of intra-urban commutters
  2. To understand the relationship between social media usage and travel behavior of intra-urban commutters.
  3. To identify the challenges faced
  4. To recommend solutions

1.4 Research questions

  1. What is the impact of social media usage on travel behavior of intra-urban commutters
  2. What is the relationship between social media usage and travel behavior of intra-urban commutters.

 

1.5 Research hypothesis

H0: There is no relationship between social media usage and travel behavior of intra-urban commutters.

H1: There is a relationship between social media usage and travel behavior of intra-urban commutters.

 

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