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THE INFLUENCE OF NOLLYWOOD MOVIES ON CHILD AUDIENCE, USING TWO MOVIES AS CASE STUDIES)
This study find out how Nollywood movies influence children that watch them. The influence may be on the area of communication, behavior, beliefs and dressing code. The study employed multi-stage cluster sampling and one thousand four hundred and forty copies of the study questionnaire were given out to respondents. The study found out that children audience acquire bad behavior in watching Nollywood movies due to negative themes and actions of those movies. The study recommends that Parents are also urged to counsel and discipline their children to view only movies within their viewing category and if they must have access to these films, they should be view it wisely.
1.1 BACKGROUND OF THE STUDY
The value of home movies as a medium of mass communication is esteemed
all over the world. In Nigeria there are over one million audiences of home movies
films who are affected in one way or another especially children, by the actions show case in Nollywood movies. These movies portray message that have influence on the viewers, mostly, their taught, communication, behavior and mode of dressing.
Movies hold a very special place in the culture of a people and children in particular. “Movies, like books, are a culturally special medium…an important medium of cultural transmission. (Baran, 2009:75). According to Baran (2009); Daramola (2007), movies contribute to socialization and the transmission of culture. Research has shown that there exists a relationship between the movies and social ills and other behavoural and attitudinal change in the society. For instance, the movies are attributed considerable power to shape opinion and belief, change habits, and actively moulding behaviour and imposing political system even against resistance.
According to Kubey and Larson (2005),many concerns have been raised about the kinds of values and attitudes that may be inculcated by exposure to certain kinds of movies contents, especially enculturation and violence in them. The most important concern in the debate about violent film has been whether or not it promotes aggressive behavior among viewers most especially the young ones (Evra 1990). It is also observed that heavy exposure of children to screen violence can cause problems in other domains of social behavior of the youths.
Berkowitz (2001), the learning environments which a child is exposed to are also assumed to contribute to the increase of aggressive behaviors and attitudes as well as his inclinations to customs, values and norms of the society. The media, as one of the specific learning condition is believed to be a potential contributor to the growth of antisocial attitudes and behavior in children and teenagers (Ibid). While social scientists work on determining the major causation of violence, such as social environments, cultural factors, family instruction, and group membership parents, teachers, politicians and school administrators continue to blame the media for increased cultural alienation and attitudinal change among adolescents (Fraser and Staub, 1996).
It is imperative to mention that home movie influence the dressing pattern of children in the society. This is because, home movies are a mode of media transmission. In all of researches, the area of influence of movies appears to be the most contentious.
According to O’Rork (2006) and Wogu (2008) , children audiences are more likely to emulate models of behavior seen on the movies if they expect to receive gratification from emulating another person “… Behaviour is influenced not only by personal or live models but by those presented in the home movies”. (O’ Rork, 2006:72), analyses on influence of movies continue to show that the movies have influence on the pattern of behaviour of its children audience. (Uwakwe, 2010; Okunna, 1999 and Okoye 1993).
Okunna (1999), opines that because of their special power to affect the way children think, feel and behave, the home movies have been credited with incredible persuasive ability to change attitude and behaviour (1999:161). Culturally, this influence of movies could be in the area of language, behavioural response, pattern of eating and dressing. Since it has been established that film is a mass medium, it is proposed in this
study that the home movie genre, which is the Nigerian local or indigenous films have
This study utilizes the theory on influence of movies on pattern of behaviour and
attitude change and dressing pattern of children in Nigeria.
1.2 STATEMENT OF THE PROBLEM
Nollywood movies have been accused of been portrayal of violence, and its adverse effect on the behaviors of Nigerian youths and the society at large are devastating. Hornby (2000), contends that some violent materials in movies include: Sex scenes, nudity, obscenity, vulgar language curses, indecent dresses, killings, murder, rape beating up
women, smoking, molestation and harassment. These are self-injurious in nature, and likely to affect the youths etc.
It is obvious that Nollywood to a very large extent contributes to violence in Nigeria. A worrisome aspect of these films is that none of the film-makers actively canvasses for the discouragement of the negative tendencies acted out on the screen. And
the failure by movie producers to make any strong comment against social ills is a short coming of the films that use violence in their messages. The implication is that such films rather than amelioring violent acts in the society tend to aggravate them, Folarin, (1999).
1.3 OBJECTIVE OF THE STUDY
1.4 RESEARCH QUESTION
1.5 RESEARCH HYPOTHESES
H0: Nollywood movies does not affect child audience.
H1: Nollywood movies affect child audience.
H0: Home movies viewing does not influences children’s psycho-graphical attributes.
H: Home movies viewing influences children’s psycho-graphical attributes.
1.6 SIGNIFICANCE OF STUDY
This study is relevant for the following reasons:
It will determine the type of influence that home movies have on the children audience and thus guide policy makers and regulatory agencies in providing protection against the production and exposure to movies that negate Nigeria’s cultural values.
The study will provide a framework for the fight against media and cultural imperialism where it is discovered that the home movie industry is serving as a stooge.
Finally, the study will be beneficial to children and home movies children because it will expose them to the theory on the influences that could be exerted via the movies.
1.7 SCOPE OF THE STUDY
The scope of the study is on the influence of movies show that there are various behavioural and attitudinal influences that could be exerted by the home movies on children.
1.8 LIMITATION OF THE STUDY
Despite the limited scope of this study certain constraints were encountered during the research of this project. Some of the constraints experienced by the researcher were given below:
iii. INFORMATION CONSTRAINTS: Nigerian researchers have never had it easy when it comes to obtaining necessary information relevant to their area of study from private business organization and even government agencies. Nation bureau and statistics finds it difficult to reveal their internal operations. The primary information was collected through face-to-face interview getting the published materials on this topic meant going from one library to other which was not easy. Although these problems placed limitations on the study, but it did not prevent the researcher from carrying out a detailed and comprehensive research work on the subject matter.
1.9 DEFINITION OF TERMS
Home movies: This is any pre-recorded media films played and viewed by people
with their movie players in their homes or movie clubs. These films are viewed with
the aid of a TV set which is connected to the movie machine. They are recorded on
movie tape, disc or DVD.
Pattern of dressing: This is refers to the choice or type of dressing or clothing
preferred by a certain group of people.
Children: These are people between the age 1 to 16 years.
Influence: This is the impact some thing or someone has on something or some one
else. This could be positive or negative.
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