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THE ROLE OF EFFECTIVE COMMUNICATION IN STRATEGIC MANAGEMENT OF ORGANIZATIONS
Communication is the art of passing information from one person to another so that they can be received in the manner they were meant. The major objective of this study is to investigate the relationship between effective communication and strategic management of organizations. The survey and descriptive research design were employed. The results showed that although effective communication guarantees organizational success, it is largely dependent on the pattern or methods of communication, effectiveness and suitability of the channel selected, and how receptive or accessible are the superiors to the subordinates, among other factors. Based on these findings, the work recommends that factors which promote warmth and cordiality should be imbibed and cultivated. Also, a simple organizational structure should be designed and implemented for easy flow of communication, and the manager should treat his subordinates with humane in order to get the best from them. It concludes that, effective communication is the “lifeblood” of organizations, and that efficient and effective communication influences the positivity “bottom line” of our organizations in achieving organizational strategic goals.
Keywords: Communication and Strategic Management.