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THE ROLE OF PUBLIC RELATIONS IN AN ORGANIZATION

ATTENTION

 

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INFORMATION:

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THE ROLE OF PUBLIC RELATIONS IN AN ORGANIZATION

 

TABLE OF CONTENTS

CHAPTER ONE

1.0   INTRODUCTION

  • Background of the Study
  • Statement of the Problem
  • Objective of the Study
  • Significance of the Study
  • Research Questions
  • Limitation of Study
  • Definition of Terms

CHAPTER TWO

Literature Review

  • Source of Literature
  • The Search for Alternatives
  • Activities
  • Empirical Review
  • Theoretical Framework
  • Summary

CHAPTER THREE

RESEARCH METHODOLOGY

  • Research Design
  • Area of the Study
  • Population of the Study
  • Sample Size
  • Sampling Technique
  • Source of Data
  • Instrument for Data Collection
  • Method of Data Collection
  • Method of Data Analysis
  • Measures to Show Validity & Reliability

CHAPTER FOUR

Presentation and Analysis of Data

4.1   Data Presentation

4.2   Analysis of Data

4.3   Findings

CHAPTER FIVE

Summary of Findings, Conclusion and Recommendations

  • Summary of the Findings
  • Conclusion
  • Recommendations

Reference

Appendix I

Questionnaire

 

ABSTRACT

This study is aim at revealing the role of public relations in an organization

. Public relations is a tool used by organization to boost their image and maintain a good standing in the world market. It is essentially employed by government, schools, individuals and organizations to achieve a set goal of being a leader in any industry. The problem associated with public relations is that it is money intensive. Organizations spend huge amount of money to create a good relationship between them and the public that consumes its products. Some of the method of creating public relation is not easily accepted by the public as they see it as exploitation. Public relations may not be making progress but through intensive advertisement, may create a good impression outside. Methods of creating effective public relations include advertisement, philanthropic activities, sponsoring of sports and festivals, Bonanza, competitions, and giving a free products of an  organization to people within a stipulated time. Offering of scholarship to brilliant people in the place or country of the organization. UBA bank Ado Ekiti give out gift items to their customers such as biros, calendars, and other items in appreciation of patronage. Many of its customers smile home every month with cash prices and awards for effective operations with the bank. The staff of the organization are not left behind since there is Christmas and new year Bonanza for them annually. The organization is poised to go extra mile since the tool of public relations is making huge returns for them more than expected.

 

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