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THE ROLE OF TACTICAL PLANS IN ACHIEVING ORGANIZATIONAL GROWTH AND OBJECTIVES: (A CASE STUDY OF ZENITH BANK PLC DAMATURU BRANCH)
The role of tactical plans is an activity that is said to be inherent in everything a manager does in reality the essence of every given organization is for the organization to achieve its goals effectively and efficiently it follows therefore that such goals or objective cannot be achieved just like that, it need all the required planning inputs to attain the targeted goals of the organization. The survey method of research design was adopted for the study, the of population study comprises of the entire staff of Zenith Bank Damaturu, (38) in total, out of which thirty five (35) respondents were selected for the study, from both the senior and junior staff. The sampling techniques use in selecting the respondent for the study is the simple random sampling, both primary and secondary sources of data collection were adopted for the study, data collected were presented and analyzed in a tabular form, and the simple percentage was the statistical tools use in data analysis and finding were made that effective planning program me leads to the achievement of the aims and objectives of the organization and recommendations were therefore proffered for effective and efficient management of this organization some of this recommendations are avoidance of short cut, in planning process and manager should also make plans on daily basis so as to check mate change in Business environment.
Keywords: Tactical Plans, Organization, Growth and Objectives.